In early 2023 GoTo introduced a new initiative designed to strengthen our communication to customers and prospects regarding upgrades and updates across our lead products. Cue, Release Marketing.

This marketable moment now entering its fourth iteration, continues to serve as not only a repeatable point in time where we can shine a light on the numerous advancements within our products but also showcase the roadmap ahead and our customer-led approach to product development.

Spearheaded by an overarching all-encompassing video, each release is amplified across numerous channels, most notably, PR and social.