With many GoTo products heavily immersed in the B2B information technology and support vertical we are always looking for opportunities to create a relevant marketable moment. IT Professionals Day is no exception allowing GoTo to make a splash in a different way.

Rather than pushing product we looked for a way to share our appreciation for an often forgotten employee, the IT Pro. For most of us these employees, keep our systems and technology running flawlessly to allow us to do our jobs.

This mini-campaign of short videos starring tomorrow’s professionals, struck an emotional tone while reminding us just how important our incredibly talented and technical IT colleagues are.