Rescue is a well-established remote support software, that is well-respected within the industry vertical.

That said, the Rescue brand has suffered in recent years due to a lack of prioritization and strategic focus. It was time for a relaunch campaign that brought a bold, energetic feel.

With a tightened focus on the IT buyer and customer support audience, we were eager to put the IT professional on a pedestal. A crucial, but often overlooked department, it was time to give them their flowers. We developed a relaunch campaign with an emotional theme that centered around security and appreciation for those IT pros who solve our issues day in and day out.

With Rescue, every IT professional becomes unstoppable!